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On Monday, 14 December 2009 we wrote…

Monday, 14 December 2009

doubleTwist

In 1983 Steve Jobs in a characteristically brilliant speech introduced the Mac as the solution to IBM's dominance in the PC industry. "IBM wants it all." He says a few times. A clip of the speech is available on YouTube (embedded below):

This speech was also the unveiling of the legendary 1984 Mac ad. Shot by Ridely Scott for the agency Chiat/Day. It won numerous awards despite only being officially shown on TV once during the superbowl. Here it is (YouTube):

Fast forward a quarter of a century and replace the PC industry with the music industry and IBM…

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