On Monday, 13 July 2009 we wrote…
Monday, 13 July 2009
Three Things About Consumers
The three things you need to know about consumers. They're:
- Cheap
- Lazy
- Stupid
Make something which is cheaper, easier to understand and requires less effort than the competition and you're on a winner. Probably hit two out of the three and you'll have a winner too. For example, easy to understand and requires no effort: iTunes.
Beware of products which are:
- More expensive
- More effort to use
- More difficult to understand
For example, the flashing 12:00 on the VCR. Remember them? "Wait, you can program the thing to record in advance?..."
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I'm the chief geek of yaean design based in Shanghai.
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